Our SEO Adventure, Part 3: ALL STOP!

After slogging through the lengthy process of pricking vendors and generating keywords (which turns out to be an amazingly intricate process. I learned a lot from Rob Sanders of RSO Consulting), it was time to apply what we’d done and start down the magical process of content and inbound marketing! Wrong. At this point our [...]

Our SEO Adventure, Part 2: Picking Vendors

As I wrote in our last entry, we are a design company in the SF Bay Area, and have finally decided–after putting it off for too long–to dive into really CMSing and SEOing our site with the intention of producing a greater influx of inbound leads. After deciding on the WP platform, it was time [...]

Our SEO Adventure; Part 1

Well…we finally decided it’s time to eat our own dog food; move our site under a CMS and vastly increase the effectivity of what little SEO we’ve had–which up until now was the very basics–with the intent of attempting to radically increase our inbound lead generation during the year. This blog is going to follow [...]

Corrupt Reviews at Amazon; What About Elsewhere?

In a recent article at Webguild (for the sake of honesty, one of my favorite web analysis sites) John Dvorak writes about a recent academic study of the reviews on the Amazon site. You can see the actual study here: http://www.freelunch.me/ The results are nothing short of shocking. While their sample is admittedly not as large [...]

#Hashtag

In a recent New York Times article Ashley Parker delves into the burgeoning use of hashtags (#) both online and offline. I will be clear; I love this article. Besides being well written and sharp, the topic is incredibly fun. Ms. Parker is doing nothing less than noting the evolution of the English language and, [...]

Product Naming — The Art of Choosing a Name

Ever wonder how companies go about product naming or naming themselves? The Vistage online community is called “Vistage Village.” Nice product naming, I like it. There is a place where you can see a list of members both existing and new. It’s called “Vistage Village People.” As I clicked on the icon I half-expected to [...]

Predictions and Things That Go Bump In the Night

I attended the annual Top Tech Trends event last week, put on by the Churchill Club. The panel included some of the top VCs from ’round here as well as Aneesh Chopra, the CTO of The United States. This year they had a team from SRI–a group of smart people, if there ever was one–put together 10 [...]

Change is good

Change is good—or so the saying goes. Thus, in that spirit we embarked on a journey which breathed new life into our own story. We moved into a new and artsy space downtown.

Letterpress Printing

I recently completed a series of workshops at the Center for the Book in San Francisco in order to be certified to rent their letterpress printing equipment. After spending so much time on the computer designing complex interfaces and using programs to layout pages of content, it was refreshing to get back to good old [...]

The Real Value of Marketing (?)

As a small agency we work with many companies in a wide variety of industries. As a Silicon Valley agency we work with a lot of tech companies. And I have noticed something that seems especially rife here in the valley; many companies simply don’t realize the real value of marketing–and it makes me wonder [...]