The Real Value of Marketing (?)

As a small agency we work with many companies in a wide variety of industries. As a Silicon Valley agency we work with a lot of tech companies. And I have noticed something that seems especially rife here in the valley; many companies simply don’t realize the real value of marketing–and it makes me wonder [...]

By Any Other Name…

What’s in a name? Your TEN SECOND pitch

Storytelling from the Prez down

In a recent article in the LA Times, writer Mike Dorning speaks about Jon Favreau, the president’s storyteller in chief. Favreau makes it clear that one of the key elements that enables Obama to communicate so powerfully is story. “Favreau has explained their joint approach to friends simply: ‘Tell a story. That’s the most important [...]

The Honor of Addys

Oya honored at ADDY awards for VirtualPBX website

Keep ‘em satisfied

I have written previously about invisible quality–that quality that most (good) creative firms provide that makes invisible the effort and skill that goes into making top quality creative. Now, of course, the question comes to mind, if our efforts at delivering quality are aimed, at least partly, at making the very effort invisible, how do [...]

Social, Social, Everywhere…

The recent massive success of Barack Obama in garnering support online via social networks has brought what was already an emerging trend from the early adopters to the masses–or a lot more of them, anyway. There is certainly no doubt that the power of these social networks is only starting to be realized, even though the [...]

Invisible Value

As marketers we are service providers. As service providers it has been often said that the best service is “invisible,” that the client sees the results and gains the service, but doesn’t (and, perhaps, shouldn’t) see the effort involved. Now, if this is true, when it comes to marketing, how can we continue to provide [...]