Naming Process

As we (The Oya Group) are getting more known in social circles, we are getting more and more of these kinds of requests; not so much asking for a service, but asking about what is the algorithm we might use to complete a particular task. Obviously, sometimes there is some conflict here; after all, if [...]

Purchasing a Latte with my iPod Touch

The eyes of the Starbucks employee who was taking my order lit up when I asked if I could use the app. He said “you’re my first app customer!”. Being in the center of Silicon Valley, I considered it an honor.

Why Stories Sell and Why Barak Loves Them

The story of stories is starting to take root in the public consciousness, and more and more science is now showing us why exactly people relate to stories so much. Turns out there are a specific class of neurons that are specifically wired to respond to stories. In a recent article in FastCompany, Dr. Marco [...]

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